The essence of the idea is to strengthen the cultural identity of Istria in the marketplace with typical Istrian dishes and an emphasis on quality and certification:- Typical Istrian restaurant (tastings of traditional dishes prepared according to the particular traditions of Istrian cuisine).
- Presentation and sale of Istrian products from local suppliers.
- Active inclusion of tourist agencies, which would bring tourists to visit an Istrian restaurant or shop; this would be a 'compulsory' visit for every tourist.
- Teaching tourists about the history and origins of Istrian cuisine.
- Online sales of Istrian products.
- Online presentation of the preparation of Istrian dishes.
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