
An alternative to this is of course a travel agent's website, but as a tool this is very impersonal. How can a website or internet distribution channel be made more personal? The constant development of technology and computing means that this is now possible. Nearly all computers can handle audio and video, so why not use this technology in the travel industry?
The idea is based on travel agents offering a live conversation (sound and images) with an e-salesperson via their website. Naturally this salesperson would not be available 24 hours a day but only at certain times. People who wish to discuss a specific holiday package or request additional information would simply click to connect with the e-salesperson.